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BLUEFLY INC (BFLY)
Date
Name
Title
Type
Security
Shares
Price
Value
Ownership
Reported
05/23/2013
SOROS GEORGE
10% Owner
Sale
Common Stock
11.8k
$0.00
$0
05/23/2013
05/23/2013
SOROS GEORGE
10% Owner
Sale
Common Stock
6.5M
$0.01
$49.2k
See footnote
05/23/2013
05/23/2013
CIAMPI MARIO
Director
Other (disposition)
Common Stock
24.9k
$0.00
$0
05/23/2013
05/23/2013
MAVERICK CAPITAL LTD
10% Owner
Sale
Common Stock
3.7M
$0.01
$28.2k
See footnotes
05/23/2013
05/23/2013
MAVERICK CAPITAL LTD
10% Owner
Sale
Common Stock
3.7M
$0.01
$28.2k
See footnotes
05/23/2013
05/23/2013
MILLER MARTIN H
Director
Disposition
Common Stock
3.9k
$0.10
$394.2
05/23/2013
05/23/2013
Plesner Anthony
Director
Disposition
Common Stock
3.4k
$0.10
$337.4
05/23/2013
05/23/2013
HELFAND MICHAEL
Director
Disposition
Common Stock
2.6k
$0.10
$262.5
05/23/2013
05/23/2013
RHO Ventures VI LP
10% Owner
Other (disposition)
Common Stock
1.9k
$0.00
$0
See note
05/23/2013
05/23/2013
RHO Ventures VI LP
10% Owner
Other (disposition)
12% Secured Subordinated Convertible Promissory Notes
0
$1,500,000.00
$0
See Footnotes
05/23/2013
05/23/2013
RHO Ventures VI LP
10% Owner
Sale
Common Stock
11.9M
$0.01
$90.4k
See notes
05/23/2013
05/23/2013
WASSONG DAVID
Director
Sale
Common Stock
10.1k
$0.00
$0
05/23/2013
11/13/2012
RHO Ventures VI LP
10% Owner
Purchase
Common Stock
298.9k
$1.00
$298.9k
See Footnotes
11/13/2012
08/13/2012
RHO Ventures VI LP
10% Owner
Grant
0
$1,500,000.00
$0
See Footnotes
08/13/2012
08/13/2012
RHO Ventures VI LP
10% Owner
Grant
476.2k
$1.05
$500k
See Footnotes
08/13/2012
08/08/2012
CIAMPI MARIO
Director
Grant
22.3k
$0.00
$0
08/08/2012
08/08/2012
Seegal Denise
Director
Grant
Stock option (right to buy)
22.3k
$1.12
$25k
08/08/2012
08/08/2012
Russell Andrew
Director
Grant
Stock option (right to buy)
22.3k
$1.12
$25k
08/08/2012
08/08/2012
HELFAND MICHAEL
Director
Grant
Stock option (right to buy)
22.3k
$1.12
$25k
08/08/2012
08/08/2012
MILLER MARTIN H
Director
Grant
Stock option (right to buy)
22.3k
$1.12
$25k
08/08/2012
08/08/2012
WASSONG DAVID
Director
Grant
Option to Purchase Common Stock (right to buy)
22.3k
$1.12
$25k
08/08/2012
08/08/2012
Plesner Anthony
Director
Grant
Stock option (right to buy)
22.3k
$1.12
$25k
08/08/2012
06/29/2012
Erdman Scott
SVP of Merchandising
Grant
Stock option (right to buy)
300k
$1.25
$375k
06/29/2012
09/07/2011
RHO Ventures VI LP
10% Owner
Grant
Common Stock
2.8M
$1.80
$5M
See Footnotes
09/07/2011
08/03/2011
MILLER MARTIN H
Director
Grant
Stock option (right to buy)
14.7k
$2.50
$36.8k
08/03/2011
08/03/2011
Plesner Anthony
Director
Grant
Stock option (right to buy)
14.7k
$2.50
$36.8k
08/03/2011
08/03/2011
Russell Andrew
Director
Grant
Stock option (right to buy)
14.7k
$2.50
$36.8k
08/03/2011
08/03/2011
Seegal Denise
Director
Grant
Stock option (right to buy)
14.7k
$2.50
$36.8k
08/03/2011
08/03/2011
KAIROUZ HABIB
10% Owner
Grant
Stock option (right to buy)
14.7k
$2.50
$36.8k
08/03/2011
08/03/2011
WASSONG DAVID
Director
Grant
Option to Purchase Common Stock (right to buy)
14.7k
$2.50
$36.8k
08/03/2011
08/03/2011
CIAMPI MARIO
Director
Grant
Stock option (right to buy)
14.7k
$2.50
$36.8k
08/03/2011
03/04/2010
Matson Bradford
Chief Marketing Officer
Payment of Exercise
Common Stock
3.3k
$2.48
$8.3k
03/04/2010
03/04/2010
Matson Bradford
Chief Marketing Officer
Exercise
Deferred Stock Units
5.6k
$0.00
$0
03/04/2010
03/04/2010
Keane Martin J III
Payment of Exercise
Common Stock
242
$2.48
$600.2
03/04/2010
03/04/2010
Keane Martin J III
Exercise
Deferred Stock Units
695
$0.00
$0
03/04/2010
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